Meraas Launches Jumeirah Residences Asora Bay – Redefining Ultra-Luxury Waterfront Living

Damac Properties has officially unveiled Chelsea Residences by Damac, a landmark branded residential tower located in Dubai Maritime City. The project, created in collaboration with Chelsea Football Club, blends luxury living with a unique sports-inspired lifestyle, marking one of Dubai’s most distinctive branded developments to date.

Chelsea Residences will feature over 1,400 luxury apartments, ranging from studios to three-bedroom units, each thoughtfully designed with interiors and branding inspired by the Chelsea FC identity. Amenities include a rooftop football pitch, sports lounges, training zones, premium fitness facilities, and waterfront leisure spaces—all catering to a global community of sports enthusiasts and investors seeking a unique address in Dubai.

Strategically positioned between Mina Rashid and Port Rashid, the tower offers quick access to Downtown Dubai and the city’s key financial hubs, while its waterfront setting delivers expansive views of the Arabian Gulf and Dubai skyline. The branded nature of the development is expected to drive strong rental yields and capital appreciation, making it highly attractive to international buyers and investors.

With Dubai’s real estate market seeing historic growth—over $41 billion in sales in H1 2025—branded residences like Chelsea Residences are fueling demand. Damac’s partnership with Chelsea FC not only elevates the brand value but also offers a lifestyle-driven investment opportunity unlike anything else in the region.

This branded development holds strong appeal for both homeowners and investors. The Chelsea partnership enhances global recognition and long-term value, while its waterfront location and exclusive sports-inspired amenities ensure consistent rental demand and high potential returns. Combining luxury living with a unique lifestyle offering, Chelsea Residences delivers not only a premium address but also a strategic investment opportunity with seamless access to Dubai’s business and leisure hubs.